Ze García is a fashion brand based in the heart of Barcelona. It was born in 2013 from the current creative director, José María García’s vision. He dreamt of dressing a modern woman always with the premise of “timelessness”. The brand designs a classic fashion style with a renewed vision and its own concept of femininity and elegance. This is how the first collection of “Black Money” party dresses came about. 

The brand’s atelier, located in one of the most exclusive areas of Barcelona, offers a personalised service to each woman through the creation of made-to-measure pieces. In 2017 Ze García entered the bridal sector with its first bridal collection “Ella”. Its’ made-to-measure designs cater to a sophisticated bride who longs for a unique bridal gown. All in keeping with her own personal style. In addition, Ze García incorporates limited series and capsule collections of prêt-a-couture garments made in Spain and produced in a sustainable way.

Ze García has paraded on the catwalks of the 080 Barcelona Fashion Week for three consecutive years. The first fashion show was Dualismo in 2017, followed by Millennial Couture in 2018 and most recently Origen in 2019.


José María García was born on the 27th of August 1988 in Santander, Spain.

Fashion designer and creative director, he is known for his Haute Couture designs as well as for dressing numerous celebrities for special events such as the Goya Awards Gala, among others

Photography GMILLET

Fan of art from an early age, he moved to Barcelona where he began to explore artistic fields such as painting, sculpture and sewing. Immediately, the world of dressmaking became one of his great passions.

During his artistic studies he decided to travel to Australia, where he discovered a new cultural influence that transcended the idea of fashion as he knew it. Upon his return to Barcelona, he enrolled in the School of Fashion Arts and Techniques at the Ramón Llull University, where he obtained an honours degree that allowed him to carry out internships with brands such as JOSÉ CASTRO and ESCADA. In addition to his higher studies, José María was already immersing himself in the fashion industry by working for brands like CARAMELO and later for HACKETT. Both brands are renowned for their excellent tailoring work.

“The classicism of the north and the avant-garde of Barcelona are part of my DNA”.

Once he finished his studies, he worked at KAREN MILLEN in a leading position before joining the ARMANI team, continuously broadening his understanding of aesthetics, and now he holds a global vision of his own. He was able to develop as a professional by leading corporate identity projects that led him to work on many occasions alongside the founder of the brand. Finally, in 2013 he founded his own fashion brand Ze García in Barcelona.

Finally, in 2013 he founded his own fashion brand Ze García in Barcelona.
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