Ze García

BARCELONA  NOVEMBER 23, 2020

LIGHTS ON is the capsule collection of bodysuits that pays tribute to the beginnings of ze garcia.

The creative director updates the iconic line of bodysuits, reinforcing its DNA and identity on the occasion of the brand’s eighth anniversary

LIGHTS ON is a return to the origins of Ze García. The launch of this collection presents a limited series of designs that have updated the iconic and permanent line of bodysuits with which the brand in Barcelona was born, thus commemorating its eighth anniversary. “The first designs were bodysuits with a skirt that blended perfectly together, giving rise to a versatile, elegant and very comfortable two-piece”. ” Says José María García, founder and creative director of Ze García.

“The first designs were bodysuits to which a skirt was added, giving rise to a versatile, elegant and very comfortable two-piece” 
– José María García
Eight years, eight bodysuits

The passage of time is evolution, movement and change, and with it the Ze García’s line of bodysuits is reinterpreted while maintaining a faithful common link: timelessness, elegance and sensuality.

For every year, a bodysuit. This is the concept presented by the eight prêt couture designs, easy to combine and with Haute Couture finishes. These bodysuits become an excellent option for any special occasion, much more intimate and informal. In addition, the firm’s most functional line in this capsule collection is committed to a single, highly infallible protagonist colour, black. And whose editorial also includes several skirts and trousers that achieve an ideal two-piece that recalls those first designs from the brand.

The return of a classic

The launch of this capsule collection aims to surprise with a set of renewed classics that land on atypical festive dates that move away from large events or mass celebrations. The return of these classics is an alternative to the more scenic and casual designs typical of the brand’s bridal and guest dresses, whose manufacturing technique is always handcrafted, elaborate and stringent. LIGHTS ON also brings together a team of professionals who were part of Ze García in the early days, with Alejandro Brito as photographer, who shot the first fashion editorials. As a novelty, the model who gives life and attitude to this editorial tribute with a strong emotional charge is an emerging star who has just paraded in the last Parisian fashion week for renowned brands such as Chanel and Acne Studios.

A minimalist and cosmopolitan editorial

José María García creates an editorial where minimalism is once again very relevant and where the architectural and geometric cuts in the composition of the photograph are intertwined with the most urban and cosmopolitan aesthetics of the fashionable district of Barcelona. The entire editorial is bathed in a strong natural light that casts warmth, naturalness and, in a symbolic way, brings a ray of light to an unusual and different moment.